Website

While NJ Wealth doesn’t directly sell through its website, it is a trusted information hub for investors, distributors, and potential clients.

The website needed to effectively communicate NJ Wealth’s history, services, and nationwide presence while ensuring that content remained compliant, engaging, and search-friendly.

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Goals

• Provide clear, compliant, and engaging content about NJ Wealth’s services.

• Improve SEO rankings to enhance discoverability for both branded and non-branded searches.

Execution

• Developed website content aligned with legal and compliance frameworks, maintaining a professional and engaging tone.

• Created search engine optimized landing pages and ad copy to drive traffic and potential leads.

• Conducted in-depth keyword research, integrating branded and non-branded keywords to boost search rankings.

• Designed chatbot content, curating FAQs with relevant links and direct contact points for user convenience.

Results

• Improved search rankings, increasing visibility for key financial services and industry-related queries.

• Strengthened NJ Wealth’s brand authority by providing clear, trustworthy, and compliant content.

• Enhanced user engagement, making it easier for visitors to find relevant information.

• Increased lead inquiries through optimized landing pages and ad-driven traffic.