Website

Re:fresh’s website is the primary marketplace and digital presence for the brand. Making it fast, user-friendly, and search engine optimized was crucial to increasing traffic, engagement, and sales.

Goals

• Increase website traffic, strengthen domain authority, and make the website more accessible.

• Guide potential customers at every stage, from awareness to conversion, ensuring they find what they need.

Execution

• Created search engine optimized content for the website and product pages and found keywords that work best for the brand.

• Crafted conversion-driven ad copy and landing pages, integrating relevant keywords, compelling CTAs, and promotional offers.

• Built a clear internal linking structure for better navigation, making it easier for users and search engines to explore the site.

• Resolved technical SEO issues like slow site speed, broken links, and indexability problems to improve performance.

• Partnered with influencers and media outlets to create guest blogs and build high-quality backlinks, strengthening domain authority.

• Designed personalized email templates to attract, engage, and convert customers.

• Leveraged Google Analytics insights to analyze user behaviour and continuously refine strategies.

Results

• Secured Page 1 rankings for key branded and non-branded search terms.

• Increased domain authority by 50% over two years.

• Generated $500,000+ in sales through optimized ad copy and landing pages.

• Achieved 70% open rates and 20% click-through rates on email campaigns, driving customer engagement.