Social Media
With nearly 30 years in the financial industry, NJ Wealth has built a strong community of investors and agents.
Our social media strategy focused on increasing awareness about investment products while reinforcing NJ Wealth’s core values of transparency, integrity, and ethical financial practices.
NJ Wealth's Social Media Video Content
We leveraged storytelling to build emotional connections with our audience, crafting narratives that resonated with their everyday experiences. By incorporating relatable cues from our target demographic, we created content that felt personal and compelling.
In addition to long-form storytelling, short-form video content—especially Instagram and Facebook Reels—played a vital role in driving engagement on social media.
Social Media Video Content Links
Goals
Encourage the habit of investing in SIPs to build long-term wealth.
Position NJ Wealth as a trusted partner in wealth creation.
Execution
Created engaging financial content to educate audiences about investment products, their benefits, and long-term impact.
Developed a social media calendar, leveraging humour, nostalgia, and relatable storytelling to script videos and visual content.
Strengthened community engagement with festive campaigns and special day posts, connecting with both the public and NJ agents.
Crafted high-impact ad copy with compelling CTAs, executed paid campaigns, and continuously optimized ads based on performance analytics.
Built a comprehensive content library that serves as an evergreen resource for financial education and brand storytelling.
Results
25% annual growth in Instagram followers.
Established NJ Wealth as a thought leader in financial services.
Created a vast content repository that can be repurposed for years.
Increased engagement rates and shares, strengthening brand presence.