Social Media

Re:fresh’s target audience, 18-40-year-olds, was majorly active on Instagram, making it our primary platform.

We also created content for YouTube, Pinterest, and WhatsApp while repurposing some of the Instagram content for Facebook. Our strategy followed a 70-30 rule, with 70% informative content and 30% promotional content to balance engagement and conversions.

Re:fresh Instagram

Re:fresh Facebook

Re:fresh YouTube

Content listing features and benefits of a product.
Promotional content to list out the brand's USP.
Content around a festive theme to increase engagement around specific products.
Content focused on Father's Day, aligning it with a specific product.

Goals

  • Strengthen brand presence by increasing followers and engagement.

  • Build an active and engaged community on social media.

  • Drive more website traffic and lead generation through organic and paid efforts.

Execution

  • Developed and managed a month-wise social media calendar, ensuring consistent and strategic content distribution.

  • Defined content pillars and experimented with creative formats like images, ads, short-form videos, carousels, and long-form content.

  • Optimized posts with hashtags, CTAs, and engaging captions to boost reach and interaction.

  • Led paid ad campaigns, from content creation to budgeting, execution, and performance tracking.

  • Used Google Analytics & social media insights to monitor ad performance and refine strategies for better ROI.

Results

  • Achieved 50%+ follower growth within a year and boosted sales by 20% through targeted paid campaigns.

  • Increased engagement rates by 25% and drove higher website traffic from social media platforms.

  • Strengthened brand awareness and visibility, making Re:fresh a recognizable name in its niche.