Blog posts

Being an e-commerce brand in the consumer products space, dominating organic search was crucial for visibility and growth. To achieve this, we implemented a competitive blog strategy that significantly boosted website traffic, product page visits, and lead generation.

We produced over 100 blogs, structured content pillars tailored to key categories and leveraged keyword optimization, internal linking, and a strong backlink strategy.

The impact? More than 10 blogs secured Page 1 rankings on Google, with each driving more than 100,000 views within a year.

Here are some of the samples below:

• Amla hair oil benefits - 10th position (2 years ago, on 1st position)

• Benefits of Nutmeg Powder - 6th position 

• Power-packed Ayurvedic Tablet - 4th position 

• Benefits of eating dates - 10th position 

Goals

• Boost brand & product awareness, enhance online visibility, and drive website traffic.

• Improve search rankings and generate qualified leads.

Execution

• Developed a structured content pillar approach aligned with the brand’s key messaging, USPs, and product differentiators.

• Produced 100+ search engine optimized blogs, publishing two articles per week over two years.

• Implemented strategic keyword placement in headings, meta titles, descriptions, and content, ensuring high search relevance.

• Created an interlinking network of blogs to enhance crawlability and user navigation.

• Executed social bookmarking, high-quality backlink building, and content updates as per Google's changing guidelines.

Results

• Top-performing blogs attracted 1,000,000+ reads individually.

• 10+ blogs secured first-page rankings, significantly improving domain credibility.

• 7x increase in Organic Website Traffic within one year, driving consistent engagement.

• Achieved higher average time on site and increased pages per session.